The freedom to evolve
Tecala is now represented by a platform that will serve them for years to come. Not only through the attention it attracts, but through its adaptable design. We created the site with the flexibility to evolve as Tecala evolves, equipping personnel with the tools to expand the site in a dynamic fashion. Adding a new page isn’t merely a case of filling in a rigid, pre-existing template – Tecala are able to work on a canvas, selecting and assembling assets in new and creative ways. In other words, the website is a living and breathing entity, rather than a fixed formation.
Like any online solution strategically designed for a return on investment, Digital Marketing performance was at the heart of the decision to embark on this project. So, it was critical it performed a supporting role for Rocket Agency to create and manage Marketing Campaigns. Now all marketing activity can be executed on the platform as it was designed in collaboration with both Tecala and Rockets needs too. No project operates in a silo so it’s important all components were considered to ensure long term success.
The site also captures Tecala’s company culture and brand personality, stressing the importance of the client relationship and the high standards they set for themselves. Each page is representative of their professionalism but also approachability, confidence, warmth, practicality and ingenuity. Every choice that we made throughout the design process was in service of creating this carefully considered IT ecosphere – one that section by section, page by page and line by line, accelerates brilliance.