Shining a light on Industrial service industries

The situation – Products in isolation that isolated online customers

Energy efficiency specialist, Shine On, upgrades LED lighting and solar systems for commercial businesses Australia-wide. They wanted a new website and custom CMS that showcased their class-leading products and services.

The new site had to reflect Shine On’s position as one of the country’s leading LED and solar experts, demonstrating their extensive project portfolio and delivering a valuable lead-generation tool for future business growth.

Desktop responsive design

Our solution

We worked with Shine On to establish the new design and develop a custom WordPress and WooCommerce build. We created a new product catalogue and extensive library of case studies, focussing on improved lead generation. Shine On is proud of the resulting site, knowing they have a valuable core business asset for years to come.

Future Growth

Shine On received some enquiries through their site but wanted to improve the quality and quantity of those leads. As a Hubspot Partner Agency, we were perfectly positioned to help. Our targeted inbound-marketing strategy, campaign development and ongoing support is driving more value through the website, helping grow the business and realise the true potential of today’s websites as complete marketing platforms.

Leveraging Shine On’s extensive industry expertise alongside our own content marketing experience, we’ve established a winning formula for content creation and customer education. Shine On now provides engaging content for users throughout their customer journey, further solidifying their industry-leading position.

BJM Digital Team Member Ben McIntyreBen McIntyre

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