Key outcomes – thoughtfully designed and built for growth in the Australian market
Knowing that a website is more than a platform from which to launch sales, information and actions, we needed to regard EtatPur.com.au as a direct reflection of brand values – something of substance and worth. Like our client, we understood that the opportunity to build and curate a presence in a new market needed to be properly executed, in line with the strategy, first time. As a result, we were able to ensure that the website:
- Properly introduced the Etat Pur brand to the market at its point of need and in a way that was welcomed by its users
- Proved searchable and accessible in our client’s new target market
- Created a solution that prioritised brand growth but also enabled distribution and sales
The one thing that brings clients’ needs and desires closer to meeting the needs of their market as well as their own objectives, is the ability of their digital agency to listen, understand and convert that information and its meaning into growth-centric solutions. This project shows that while sales growth was not the immediate focus, the deft touch, experience, skill and understanding that brand growth demands is also well within our capabilities.