BJM Digital Client CTO Labs

Conversion Rate Optimisation

We partner with the best digital marketing agencies to ensure your website is suitable and scalable for your marketing needs

Optimising your website ensures a robust digital presence that captivates your audience, establishes credibility, and leaves an indelible impression that resonates long after they’ve interacted with your brand.”

Bruce Pearce, Client Success Manager

You can lead a horse to a website but you can’t make it click. It’s a fact, many websites don’t click with their intended users despite a sound strategy and targeted executions because the online platform itself is failing the brand. We don’t want that to happen to you. Really.

The truth is that a subpar website experience all but ensures that your digital marketing strategies coupled with your expectations will stumble out of the starting block. That is, unless the collaboration with our partners, coupled with our wildly impressive design and technical expertise (even if we do say so ourselves!) means you, our client, will ensure you have your best foot forward.

Our websites are a solid foundation for you to create and build your digital marketing strategy

We understand the ever-evolving digital landscape and employ effective strategies to ensure your website ranks higher in search engine results.

Through our strong network of digital marketing partners, we collaborate with industry-leading experts who share our passion for achieving exceptional online performance.

Together, we create a comprehensive digital marketing strategy that aligns with your goals, leveraging the latest tools and techniques to optimise your website’s performance and deliver tangible results.

How do the partnerships work?

Throughout the project BJM and your chosen digital marketing partner collaborate on various touch point, reviewing and iterating on their ideas to deliver a more effective solution. Combining our strengths and expertise, we maximise online visibility and drive growth.

Project kick off

Alignment from the start is key – Before kicking off any project, it’s important that BJM and your chosen marketing agency are aligned on goals, timelines, responsibilities, and processes. We’ll have an initial meeting to ensure we understand your business objectives and how to best collaborate throughout the project.

During the website strategy

Leveraging our different expertise for strategy – BJM specialises in crafting human-centered website strategies focused on user experience and conversion optimisation. We’ll develop the information architecture, user flows, and wireframes. Your marketing agency can then review to ensure alignment with SEO goals like keyword targeting. By merging our strategic perspectives early on, we set the website up for success across UX and SEO.

UX & Prototyping

Collaborating on design and development – As BJM builds out the website templates and pages, we’ll share prototypes with your marketing agency to get their input on how well the design and functionality will support technical SEO requirements. We can then make any adjustments needed prior to launch.

Development & Launch

Auditing for optimisation – Before going live, BJM and your agency will thoroughly audit the new website – checking for SEO compliance, validating meta data and alt text, crawlability, site speed, and more. We’ll work together to address any issues uncovered.

Optimise & Enhance

Working together post-launch – The work doesn’t stop at launch. With real visitor data coming in, BJM and your marketing agency can collaborate on ongoing content optimisation, conversion rate testing, speed improvements, and other enhancements. We’re here to help the site reach its full potential.

At Rocket Agency, we know that a high-performing website is integral to the work we do in Performance Digital Marketing. Finding a quality web developer can be a difficult task. We spent a long time looking for and vetting companies who would make a suitable partner for our agency. At the end of our journey we were fortunate enough to connect with BJM Digital and have been collaborating on projects ever since. We highly recommending their services. They know their craft well and are great to deal with both professionally and personally.”

Benefits of Conversion Rate Optimisation

Improved Search Engine Rankings

Website optimisation attracts targeted traffic, boosting brand exposure and potential conversions.

Enhanced User Experience

Optimisation techniques expand online presence, establishing your brand as an industry authority.

Increased Conversion Rates

By strategically placing compelling call-to-action buttons, improving form usability, and optimising landing pages, you can guide visitors and increase the likelihood of turning them into customers or leads.

A Competitive Advantage

By staying ahead of the latest trends and implementing optimisation techniques, you position your brand as a leader in the digital landscape.

Higher ROI and Revenue Generation

Website optimisation boosts conversion rates, traffic, and revenue, creating an efficient sales funnel for increased profitability.

Looking for a solution to your digital project?

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