Thoughts, trends & advice for all things digital
The internet is moving from an “attention economy” to an “interpretation economy,” where AI agents constantly evaluate, compare, and summarise the web on behalf of buyers. To survive this shift, organisations can no longer rely…
Most users bypass your homepage and land on internal pages through search engines. Traditional navigation can’t be your primary wayfinding tool. Instead, treat every page as a potential homepage with contextual guidance, clear pathways, and…
I’ve watched marketing leaders carry website projects that should have been career wins turn into months of second-guessing, scope creep, and stakeholder tension. Not because they lacked intelligence or commitment. Because the project sat at…
Choosing the right car is everything… the same goes for websites and Web Apps. Quick question – assuming you needed to purchase a vehicle, would you rather drive a supercar, a hatchback or a tractor?…
An API integration bringing valuable data to life Something we’re passionate about at BJM Digital is creating digital experiences that go a step deeper and deliver operational efficiencies or serve customers with valuable content to…
We’ve recently been looking at doing some renovations at our home. Now, I’m no DIY “master”, I’ll be the first to admit, so there’s a reason I find mastery in running a successful Digital Services…
When the cookie crumbles the gateway to first-party data can keep customers close and have them say “thank you” Have you heard? The cookie apocalypse is almost upon us. Or at least, it is fast…
The art of getting on the same page with website users Anyone who has ever said, “I really want to write a book one day”, then actually sat down to write that book, has learned,…
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