People are busier than ever, and brands have less time to make an impact on their target audiences. These are the undisputed facts that can’t be ignored when developing, redeveloping or evolving a brand across today’s online markets. NOW Finance had successfully ticked off some of their big-ticket branding items, with enhanced brand elements, treatment, collateral and tagline, but what about their online presence?
When it comes to branding, it is widely understood that any inconsistencies in voice, visuals, functionality, user experience (UX) and “look and feel”, can create just the sort of dissonance that sends customers looking elsewhere for options. Such is the freedom afforded by the competitive digital environment – particularly in finance where a sense of trust, professionalism and other intangibles play a role in differentiating one brand from another.
And what about performance and ROI?
The new site has delivered greater levels of visitor engagement and significantly improved sales conversion and outcomes. Some highlights are;
- 33% uplift in new visitor conversion to application
- 36% improvement in visit to transaction intent
- 20% reduction in bounce rate
- 25% increase in session duration
Our work with compliance and technical excellence has also moved them into “best in class” league with Core Web Vitals as compared to their competitors.