Adding Value through collaboration with NOW Finance
When enhancing brand presence, timing (and strategy) is everything
People are busier than ever, and brands have less time to make an impact on their target audiences. These are the undisputed facts that can’t be ignored when developing, redeveloping or evolving a brand across today’s online markets. NOW Finance had successfully ticked off some of their big-ticket branding items, with enhanced brand elements, treatment, collateral and tagline, but what about their online presence?
When it comes to branding, it is widely understood that any inconsistencies in voice, visuals, functionality, user experience (UX) and “look and feel”, can create just the sort of dissonance that sends customers looking elsewhere for options. Such is the freedom afforded by the competitive digital environment – particularly in finance where a sense of trust, professionalism and other intangibles play a role in differentiating one brand from another.
The new site has delivered greater levels of visitor engagement and significantly improved sales conversion and outcomes. Some highlights are;
Our work with compliance and technical excellence has also moved them into “best in class” league with Core Web Vitals as compared to their competitors.
NOW Finance was seeking to organise thier website in a way that would
Ticking these critical boxes is rarely a one-sided operation. There is value in sharing resources and understanding points of view right from the initiation of any project of this nature. Here at BJM Digital, we understand that and set about responding to a brief that encapsulates all of the benefits of active collaboration.
Arriving at a brand fit point of difference in a crowded marketplace is always a challenge, particularly in the online space. To add to the challenge, we needed to arrive at a two-phase action plan that worked with the ambitious go-to-market. We needed to ensure that:
This brief was a perfect fit for both NOW Finance and BJM Digital. NOW Finance was looking for a partner that deeply respects the important role a brand plays and, equally, understands the technical requirements to help guide them towards bringing it to life online, without compromising. However, every brief is subtly different, and it takes experience to understand how best to optimise the outcomes for a particular brand looking to grow its impact in a fast-moving online environment.
It makes sense to start with the desired end goals, but we had to establish the end goals in a clear and concise manner such that we can build a pathway that delivers the best results.
As an agency that loves to build great relationships that can be enjoyed from a project’s start through to its completion, we understood that genuine and honest collaboration with those closest to the pain points was key. We see this as a measure of success and invite clients to do the same way which is why we proceeded by:
Our Web Experience Strategy Workshop enabled us to establish the key workflows within projects. The workshop is critical to establishing a meaningful focus on UX for a variety of users, both external and internal. As a result, we were able to progress through key deliverables including:
Again, the work here centred around the achievement of optimal UX regardless of their needs. As designers at heart, we all respect the time, effort, heart and essence of the brands, businesses and organisations with whom we work. And those that value branding and invest time and effort on their brand, are rewarded with the benefits of increased brand equity as a result of our work.
There’s always a terrible tension that exists in the minds of clients as they embark on a project that can and will affect the future of their brand. As we all know, one’s online presence in the market can affect reputation, sales and overall business viability in today’s environment. Seeking to build on or accelerate your business’s success via a rebranding is always a huge undertaking in terms of risk, time and spend.
NOW Finance expressed relief and complete satisfaction with the results we were able to achieve in collaboration with their project team and were surprised how seamless the process was. Now, their online business benefits from:
With significantly improved core vitals, the new site has delivered better engagement and sales conversion.
Greater levels of visitor engagement:
Improved conversion and sales outcomes:
If you would like to experience a similar level of satisfaction to that of our client, NOW Finance, contact us now or whenever you’re ready for a confidential discussion on aligning your brand, goals and values online.