NOW Finance – Website

And what about performance and ROI?

The new site has delivered greater levels of visitor engagement and significantly improved sales conversion and outcomes. Some highlights are;

Our work with compliance and technical excellence has also moved them into “best in class” league with Core Web Vitals as compared to their competitors.

Congruency with brand experience

NOW Finance was seeking multiple outcomes when organising their website. Our strategy behind the architecture and the design was throughout to achieve these.

Ticking these critical boxes is rarely a one-sided operation. There is value in sharing resources and understanding points of view right from the initiation of any project of this nature. Here at BJM Digital, we understand that and set about responding to a brief that encapsulates all of the benefits of active collaboration.

Breathing new life into the brand

Arriving at a brand fit point of difference in a crowded marketplace is always a challenge, particularly in the online space. To add to the challenge, we needed to arrive at a two-phase action plan that worked with the ambitious go-to-market while preserving business continuity. We needed to ensure that:

This brief was a perfect fit for both NOW Finance and BJM Digital. NOW Finance was looking for a partner that deeply respects the important role a brand plays and, equally, understands the technical requirements to help guide them towards bringing it to life online, without compromising. However, every brief is subtly different, and it takes experience to understand how best to optimise the outcomes for a particular brand looking to grow its impact in a fast-moving online environment.

The work: We begin at the end to ensure seamless project management from start to finish

It makes sense to start with the desired end goals, but we had to establish the end goals in a clear and concise manner such that we can build a pathway that delivers the best results.

As an agency that loves to build great relationships that can be enjoyed from a project’s start through to its completion, we understood that genuine and honest collaboration with those closest to the pain points was key. We see this as a measure of success and invite clients to do the same way which is why we proceeded by:

• Interrogating the brief to understand the clear and measurable goals and outcomes required
• Challenging assumptions and thinking outside of the box of existing solutions
• Coming to grips with the challenging timelines that necessitated a two-phased approach involving the establishment and launch of a minimal viable product in phase one and completing the full project launch at the completion of phase two – preserving the optimal solution-focused outcomes
• Working with NOW Finance’s internal teams throughout the project to support and work with internal IT and Development teams in “their way of working” resulting in a:
  • a fluid collaborative process focused on design and complex integration
  • a truly excellent adherence to processes, quality and standards within the AWS hosting environment, infrastructure and of course, security requirements

Our Web Experience Strategy Workshop enabled us to establish the key workflows within projects. The workshop is critical to establishing a meaningful focus on UX for a variety of users, both external and internal. As a result, we were able to progress through key deliverables including:

Again, the work here centred around the achievement of optimal UX regardless of their needs. As designers at heart, we all respect the time, effort, heart and essence of the brands, businesses and organisations with whom we work. And those that value branding and invest time and effort on their brand, are rewarded with the benefits of increased brand equity as a result of our work.

BJM are a truly fantastic partner. Having worked with the team on a few projects now, every time the deliver an amazing outcome, on time, and with little fuss. BJM bring a unique mix of strategy, creativity and on point execution to each project. They invest time and effort up front to really understand our business and objectives, develop a complete and robust solution, which they then deliver on time and on budget. I highly recommend BJM as the ideal digital partner for any business or organisation wanting to deliver a fantastic digital experience for their customers.”

Chris Maccan, Now Finance, Marketing

Key Outcomes: Success! And the anticlimax that everyone was hoping for

There’s always a terrible tension that exists in the minds of clients as they embark on a project that can and will affect the future of their brand. As we all know, one’s online presence in the market can affect reputation, sales and overall business viability in today’s environment. Seeking to build on or accelerate your business’s success via a rebranding is always a huge undertaking in terms of risk, time and spend.

NOW Finance expressed relief and complete satisfaction with the results we were able to achieve in collaboration with their project team and were surprised how seamless the process was. Now, their online business benefits from:

Our values, the work that we do and our desire to meet users and clients/customers at their point of need is aligned to that of many service industries and business sectors that we’ve worked with over the past 22+ years.

Ben McIntyre

If you would like to experience a similar level of satisfaction to that of our client, NOW Finance, contact us now or whenever you’re ready for a confidential discussion on aligning your brand, goals and values online. NOW Finance expressed relief and complete satisfaction with the results we were able to achieve in collaboration with their project team and were surprised at how seamless the process was.