Our strategy, design and build helped to grow McKenzie’s Foods subscriber database from 800 to 30,000 and double the industry standard opening rate. This continues to grow month on month.
McKenzie’s had only 800 subscribers and no segmented lists or clear strategy to connect with their users. Following the launch of the new website, we devised an automated system to grow and manage the subscription database through significantly improved and personalised customer engagement.
Users will exchange currency (i.e. their contact details) for something of value. We realised we could leverage McKenzie’s existing ebooks and recipes into customer interactions by designing and building a effective ebook download system.
Adding strong calls to action (CTAs) on both the site and social media opened the floodgates to capture customer details in exchange for the content which represented significant value.
We implemented a custom integration between WordPress and MailChimp allowing McKenzie’s staff to pre-build segmented workflows, delivering personalised content to their users based on their area of interest. We designed beautiful customer templates for each category, provided customers control over their areas of interest, further driving engagement with their 30,000 strong database through more user-centric content.