ThinkTV
An engaging website to help champion the power of TV advertising through research, education & industry development.
Our Brief
ThinkTV’s mission is to champion the power of TV advertising through research, education & industry development. Their existing website was no longer effective at advancing these goals. Although they had a great range of data and information on the site, it was poorly presented and hard to discover relevant content. Our brief was to create a fresh, accessible and engaging website that surfaced key data quickly and allowed detailed information to be discovered easily. Coupled with this information architecture, the design goal was to reflect the dynamism and highly premium feel of television content.
ThinkTV’s overarching vision was that ‘the website will be the “go to” source for easy-to-read and easy-to-find facts & insights for advertisers and their agencies’.
Our Solution
Our team worked closely with ThinkTV throughout each phase of the project, ensuring the end solution aligned closely with their requirements. The website was delivered with our proven delivery process, providing full transparency around progress, budget and timescales and giving the entire team and stakeholders assurity that we would deliver on our promises.
Having lived and breathed the project from kick-off, our design team was well-placed to deliver an exceptional outcome that communicated the benefits of TV in an appealing, engaging and accessible way. Our in-house team of developers translated this design into a working website, creating a high-quality build that worked flawlessly across multiple devices and browsers. Best-practice technical compliance was also a strong focus, ensuring maximum scores against performance, accessibility and SEO measurements
Furthermore, setting out with an overarching goal to increase their subscriber lists, in the 6 months following launch the solution has performed well with an increase of 553%.
Outcome
The new ThinkTV website creates a premium feel throughout, combining great design with premium content and clear navigation. Our agile approach to project management meant we were able to deliver a solution that fully met the brief, to a timescale that worked for ThinkTV, despite the usual challenges and constraints that occurred along the way.
Both ThinkTV and their major stakeholders (Seven, Network 10, Nine and Foxtel Media) are delighted with the new website and excited about how it will contribute to achieving their mission and goals.
Working with BJM on the website was a flawless experience. The design and development “dream team” ensured the process was seamless and enjoyable, and delivered a premium end product that accurately reflects our brand.”
Danielle McWilliam Head of CX, Premium Content Alliance
Danielle McWilliam Head of CX, Premium Content Alliance
