A big part of leading a growth agenda and strengthening a brand is the quality, usability and functionality of your digital platform. JobAdder harboured some ambitious growth plans and were looking to progress their business to the next level – read global reach – but their website was not keeping up with their aspirations. Over time, it was becoming increasingly apparent that because of complexity around editing content, disjointed and confusing navigation and general content structure, the website was not doing enough to adequately represent the brand, and more importantly, where JobAdder needed to go – and grow.
Everyone’s searching for something and in JobAdder’s world, it’s a case of serving the needs of inhouse recruiters and agencies in search of the best applicants. How could the JobAdder website be revamped to serve the respective needs of their specific audiences without overly complicating the user experience? Just as important: how could we facilitate dynamic, regional-based content that would positively influence Organic International SEO requirements delivering against the global expansion requirements?
That’s the challenge that JobAdder asked us to address and solve, and the solution we set out to deliver on.