Recruiting enhanced UX to present JobAdder to the world
The advantages of a world class approach to user-focused web design
A big part of leading a growth agenda and strengthening a brand is the quality, usability and functionality of your digital platform. JobAdder harboured some ambitious growth plans and were looking to progress their business to the next level – read global reach – but their website was not keeping up with their aspirations. Over time, it was becoming increasingly apparent that because of complexity around editing content, disjointed and confusing navigation and general content structure, the website was not doing enough to adequately represent the brand, and more importantly, where JobAdder needed to go – and grow.
Everyone’s searching for something and in JobAdder’s world, it’s a case of serving the needs of inhouse recruiters and agencies in search of the best applicants. How could the JobAdder website be revamped to serve the respective needs of their specific audiences without overly complicating the user experience? Just as important: how could we facilitate dynamic, regional-based content that would positively influence Organic International SEO requirements delivering against the global expansion requirements?
That’s the challenge that JobAdder asked us to address and solve, and the solution we set out to deliver on.
Despite having the best product on market, the website was not providing a good perception of the product when compared to competitors. Knowing that their website is where people assess credibility and assess their next step with a brand, JobAdder knew by engaging experts and applying the right level of investment and strategic foundation to deliver a world class website, the JobAdder brand would be positioned in the best possible light.
In short, our role was to reward JobAdder’s investment and trust in strategy to ensure the brand represented true to the Brand Agency vision, and brought to life with a real focus on UX and information architecture.
As a platform designed to empower recruitment agencies and staffing professionals, JobAdder has an ambitious mission; “To make recruitment more efficient and joyful for everyone involved”.
The key question was how could we reflect this in our design whilst still focusing on developing a truly global portal that enabled users to process their recruitment needs quickly and simply? In short, our approach was to learn as much as possible by:
We realised that both sets of users were essentially seeking the same thing- a simple and straightforward platform that makes the recruitment process more efficient to achieving the desired, positive result by taking the confusion and pain out of recruitment.
Simplicity and intuitive UX would inform our design at every step as we know the website too needed to also provide a similar experience of ease of use and clarity for the user:
Another part of the puzzle was ensuring that JobAdder’s desired global reach was enabled and supported by the website. We leveraged our Technical SEO experience and in close collaboration with US-based agency, From the Future, to make sure that JobAdder could be found organically on US, UK and AU search engines by people seeking solutions to their unique recruitment needs.
As JobAdder continues along its growth trajectory, expansion needs to be considered and indeed worked into the solution. The JobAdder website is:
“Job Adder’s online presence is one that curates a user experience that truly resonates with the two target audiences, converting aspirations into appealing solutions – no matter where they happen to be.
The shared experience of working with JobAdder, to create a brand experience that would delight clients was truly uplifting. Our ability to lead a project or collaborate with trusted client-side providers and partners has positioned us as a flexible, affiliative team of experts that are easy to work with and never lose sight of our clients’ commercial and operational imperatives.”