Presenting multiple pathways through clear visual representations
The complexity and flexibility of VOZ needed to be communicated in a way that both general and sophisticated users could easily comprehend. This could only be achieved through a deep consideration of information architecture. From the moment someone arrived on the landing page, they needed to be able to clearly see:
- what VOZ is, how it works and what it does
- the various ways to access the VOZ data
- how VOZ will be of benefit to their individual needs
Rather than crowd the site with numbers and jargon, we distilled multifaceted information with clarity, using a combination of visual representations and concise copy.
An interactive flow chart and a series of labelled icons allow the user to understand the various sources from which VOZ is constructed (inputs), as well as the various ways in which that information can be expressed (outputs, dimensions). The establishment of two distinct user groups (broadcaster and media agencies) allows the user to quickly understand how they will engage with the site and the database as a whole.
As soon as the user has been given a clear vision of VOZ’s potential, they are offered use cases that demonstrate how VOZ is used in practice. From an information architecture perspective, this is a key destination to which users are steered.
Essentially, we created a dynamic, easy-to-navigate, choose-your-own area of interest adventure-style website.