We designed a clearer path to supporting those who need it most
At some point, businesses and organisations come to realise that their website is not helping them or the people they seek to serve in line with brand expectations. Ideally action can be taken prior to that realisation affecting engagement, reputation and of course, the bottom line. Our client Redkite made the timely decision to engage our services so they could better serve families affected by cancer – with stunning results.
Redkite is an Australian cancer charity dedicated to providing emotional support, financial assistance and vital information to help families deal with childhood cancer. They have three very distinct and diverse audiences including families (Redkite’s clients), health professionals, and supporters but therein lies the challenge. With the steady increase in the amount of services, information and resources for their audiences, everything seemed a little harder to find than it needed to be.
User expectations demand clear, easy-to-follow pathways to resources, services and the ability to make donations. For around 15 years, Redkite’s previous website offered an online library containing forms, commentary and support mechanisms however, the digital architecture desperately needed updating.