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Why you need to take advantage of first party data
When the cookie crumbles the gateway to first-party data can keep customers close and have them say “thank you” Have you heard? The cookie apocalypse is almost upon us. Or at least, it is fast…
Advice
Advice and resources to help you navigate the digital landscape.
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Parallels between good books and great websites
The art of getting on the same page with website users Anyone who has ever said, “I really want to write a book one day”, then actually sat down to write that book, has learned,…
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Apples for Apples. Is your project unique?
Apples for Apples. I can wholeheartedly say in our 20 years in business no two projects are the same. Each business, organisation and each project is inherently unique and rightfully focus on different issues, unique…
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An honest chat about honesty… and why understanding your customers matters
The problem isn’t quite what you think – which is a good thing You may be unsurprised to hear – not that many companies are honest with what they really want – and maybe you’re…
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The void between engagement & effectiveness
I recently read a great insightful post from Nina Christian around how Brands are all upping their content game right now during and post COVID-19 more than ever… because they have to. Couldn’t agree more. We all…
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Pivot to the long game. How to survive longer and emerge stronger.
Pivot is now officially a buzzword. But to be fair, it’s also been an imperative. Not just because more ventilators, masks, home deliveries and sanitisers are required but, because the commercial ground upon which all our…
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The road to website performance
We care a lot about performance at BJM, it excites us, and achieving it makes us happy. It matters to you and your customers; we’ve all felt the frustration of a “slow website”. When it…
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Why your content matters, and how content templates can help you.
Of course you know your content matters, but do you know why? Who is reading it? Does it matter to them? Is it who your targeting?When you set out to create content on your site,…