Post
How to Structure Website Content for AI Engines
TL;DR: AI engines now parse website content before humans see it. To maximise citation frequency in ChatGPT, Perplexity, and Claude, you must structure pages as dual-purpose hubs: clean for human…
Advice
Advice and resources to help you navigate the digital landscape.
Post
Building machine-readable platforms: What Technical Teams actually need to know about AISO and GEO
I’ve spent 27 years watching the web evolve. This shift feels different. The web is moving from human-first browser interactions to machine-first agentic consumption. That’s not hype. That’s what’s happening right now as LLMs and…
Post
Your website has two audiences now. Humans and AI Agents.
The internet is moving from an “attention economy” to an “interpretation economy,” where AI agents constantly evaluate, compare, and summarise the web on behalf of buyers. To survive this shift, organisations can no longer rely…
Post
Where users actually land and how to define your website navigation
Most users bypass your homepage and land on internal pages through search engines. Traditional navigation can’t be your primary wayfinding tool. Instead, treat every page as a potential homepage with contextual guidance, clear pathways, and…
Post
Leading a website project when you’re not the Technical Expert
I’ve watched marketing leaders carry website projects that should have been career wins turn into months of second-guessing, scope creep, and stakeholder tension. Not because they lacked intelligence or commitment. Because the project sat at…
Post
Drawing parallels between websites and choice of vehicle
Choosing the right car is everything… the same goes for websites and Web Apps. Quick question – assuming you needed to purchase a vehicle, would you rather drive a supercar, a hatchback or a tractor?…
Post
An API integration bringing valuable data to life
An API integration bringing valuable data to life Something we’re passionate about at BJM Digital is creating digital experiences that go a step deeper and deliver operational efficiencies or serve customers with valuable content to…
Post
Should my budget define my project? Or the other way round?
We’ve recently been looking at doing some renovations at our home. Now, I’m no DIY “master”, I’ll be the first to admit, so there’s a reason I find mastery in running a successful Digital Services…