Thoughts, trends & advice for all things digital
How to determine the balance between demand for traffic and brand spend. Have you ever joined queues of literally tens of thousands of people to attend an event that turned out to be poorly run:…
The whole point of a landing page is to convert. Whether you’re targeting an organic search term or promoting a specific offering through an AdWords campaign, you’ll no doubt want your landing page to inspire…
Hiring and working alongside a new digital agency can seem like a daunting task, but getting one on board to help with your projects will make life a whole lot easier for you, and your…
In many organisations, progressing your projects seamlessly, getting company wide buy-in and meeting deadlines when working with multiple internal stakeholders, IT teams or upper management can be frustrating. But it doesn’t have to be that way….
Great project management can mitigate risk, deliver lower costs, increase efficiency and help you gain a competitive advantage. Successful digital projects involve close collaboration and communication between a client and their chosen agency. Here’s a…
Traditional SEO (search engine optimisation) of simply picking keywords and placing them on the page has been replaced with search engines providing the ‘best’ and most helpful responses to the query. Done the right way…
Here’s 3 tips to keep in mind as you get started on your SEO strategy and keep you moving in the right direction. Content check These may seem like obvious things, but you’d be surprised what you…
Search engines are improving at an impressive rate, and advances in things like machine learning and natural language processing mean that what some people refer to “traditional SEO” are becoming less relevant these days. In addition to…
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