To combat the confusion, we storyboarded, illustrated and produced a series of animations, covering a number of key topics.
One of LUCRF Supers unique offerings is their complimentary advice for members. We wanted to create an avenue to encourage members to access this service rather then trying to explain the entire offering or concept of each topic in a video. Doing so would be both challenging given the unique scenarios of each member and too longwinded to hold peoples attention.
During the script writing process, we made sure to keep each video short and sharp. This way messages were delivered in bite-size chunks, giving the viewer a desire to find out more about products on offer. LUCRF can now take these increased leads and deliver value to members through their great customer service and increased engagement.