Dulux Colour
Engaging and inspiring Dulux's consumers through video.
Our Brief
We have been engaged over the past few years on a number of campaigns in partnership Communicado, a full-service communications agency who deliver highly effective campaigns and content across multiple channels of communication. Together we developed a series of videos for Dulux aimed to educate and assist consumers and simplify the decision-making process. The campaigns have ranged from the design nuances when choosing the ‘right white,’ to inspiring consumers with Seasonal Colour Trends based on palettes curated by Dulux’s Trend Forecaster Andrea Lucena-Orr and Stylist Bree Leech.
Our Solution
Working with stylists and ambassadors in the Interior Design field, we helped to script and create various videos to engage and inspire consumers, as well as empower them with colour confidence. Using a conversational interview based approach we typically film on-location throughout Melbourne and Sydney to give key these influencers a voice to describe their approach to certain colour and styling challenges, in a language and format that connects with the Dulux audience. The intention is to both ensure consumers understand the importance and value of using authentic colours from Dulux, and cemented its place as the authority on upcoming colour trends and design.